With over a decade ascending the agency ranks, Ross is a director dedicated to ‘the idea’. His understanding of the message, brand, emotion, and strategy applied to the creative allows Ross to craft a story that resonates deeply with its audience. Ross’s approach merges the truth of documentary with conceptually driven and emotive imagery, making his work personal and human. Ross finds authenticity and emotion in every story he tells. Intertwining rich narrative layers, finding unique angles and dynamic movement, he often uses the camera as an extension of the character. Ross creates truth in every frame, humanity in every performance, raw emotion in every scene, and rhythm in every edit. His unique approach is adapted across all genres, durations, and subjects.