WITHOVERADECADEASCENDINGTHEAGENCYRANKS,ROSSISADIRECTORDEDICATEDTO‘THE IDEA”.HISUNDERSTANDINGOFTHEMESSAGE,BRAND,EMOTION,ANDSTRATEGYAPPLIEDTOTHE CREATIVEALLOWSROSSTOCRAFTASTORYTHATRESONATESDEEPLYWITHITSAUDIENCE.
ROSS’SAPPROACHMERGESTHENUANCE,PAIENCE,ANDTRUTHOFDOCUMENTARYWITH CONCEPTUALLYDRIVENIMAGERYTHATCREATESALASTINGIMPRESSION.
ROSSFINDSAUTHENTICITYANDEMOTIONINEVERYSTORYHETELLS.INTERTWININGRICH NARRATIVELAYERS,FINDINGUNIQUEANGLESANDDYNAMICMOVEMENT,HEOFTENUSESTHECAMERA ASANEXTENSIONOFTHECHARACTER.
ROSSCREATESTRUTHINEVERYFRAME,HUMANITYINEVERYPERFORMANCE,RAWEMOTIONINEVERY SCENE,ANDRHYTHMINEVERYEDIT.HISUNIQUEAPPROACHISADAPTEDACROSSALLGENRES, DURATIONS,ANDSUBJECTS.
